Beijing Hong Kun Plaza, an urban revitalization project in Beijing, is an integrated development consisting of residential, offices and shopping mall. It is built to make this part of the city vibrant and focus of activities. The LED lighting installation is a large scale video screen on the main façades. StrongLED’s solution is a high light transparency video display using LED linear bar arrays and real-time LED control system. In the day, the Plaza facades retain the original architectural intent and in the evening come alive with streaming video display.